The world is going digital, but do you know where does India stand on the competition in the world of digital technology? According to IMD, India ranks 45th on the Global Competitive Index and is far behind from top countries like Switzerland, Singapore, the UK and the US.

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However, the trend shows that India has taken a swirling leap in the past two years. So, the National Platform is already and it’s just the right time when you can step ahead and establish yourself in the world of digital technology. To reach the top rank, here are some key ways to rule the world of digital technology:

  1. It’s the era of small enterprises and innovative technology and products or services brought by these enterprises under branding schemes like Digital India and Make in India can give you success in no time.
  2. Choose whether you want to become a platform owner (designing & developing), digital partner (using Application Programing Interfaces or APIs), or become a producer or supplier to directly sell goods at marketplaces. Depending on the niche you want to take up, newcomers should consider all the market factors and the scope of growth before choosing your set up.
  3. There are five criteria for a win-win situation- ‘Proposition, Personalization, Partners, Protection and Price’. If you can master and scale all these factors according to the consumer needs, you can reach the top rank in the world of digital technology in no time. One of the current and most popular business models is based on innovation in the field of STEM (Science, Technology, Engineering and Mathematics).
  4. Since large platforms and marketplaces like Amazon and Alibaba are going beyond their traditional limits and expanding their global market presence, it’s important for you to choose a niche that is little unexplored. For example, digitization of niches like Women’s Fashion and Electronics or even blogging are already overloaded and you are quite likely to be left behind, unless you have a unique business model.

With growing use and awareness in the world of digital technology, it is important for us to understand that there is no ‘one rule’ that fits all and you ought to face a dreadful competition. For such a stage, innovation and strategy are the only two keys to rule over the digital market.

  1. Lastly, advertising and trust building are the two factors for attracting the masses. One thing to know here is, that most masses are attracted to what is tagged as ‘free’ or on which coupons and vouchers can be applied.

Other factors to consider for ruling the world of Digital Technology are cyber security issues, privacy control, business policy, price strategy, balance of internal and external monetization and most importantly, mindfulness.

Winter season has many celebrations to unfold like Christmas, New Year, Thanksgiving, Pongal and many more. Perhaps the end of the year and the beginning of the New Year are few such reasons to celebrate. Many might have seen ups in the current year and celebrate to let the following year continue with the same progress, whereas some are on the other side of the coin where the year might have brought them all sorrows and doesn’t want this to happen in the next year.


Whatever may be the cause the season embodies celebration with the chilled winds and hot kebabs on the grill. Every street and stall is decorated with lighting welcoming the festive mood all over. Especially we find shops decked up with yearend offers, Christmas and New Year offers, Pongal offers, stock clearance sale etc.

Its all a part of the game strictly speaking, Business people’s perception of looking at things is different from regular employee to a home maker. Every individual has their own strategy of viewing at things, perhaps to benefit in their own niche. This very thought brings into picture the varied celebration possibilities. Amidst are the vendors who cleverly en cashes the circumstances by bringing every required need to existence.

Speaking about Christmas; this is one such adorable festival admired and looked up for by every second individual in the world. It is looked as a fascinated, fabricated festival with varied colors pouring in attracting the on goers. As the festival comes at the end of the year also adds up to the celebration and considered the last festival in the year. The aroma of plum cakes, cookies, especially cooked non veg dishes steals the show of the festival.

Every nook and corner of the street high lights the food preparations especially made for the season, attracting masses all around and aggravating the business. Apparel oriented shops, fireworks shops bakeries, and work in full swing popping up with profits on the occasion. Every church is lighted up, dolled up with decorations witnessing the joyful atmosphere all over.

Though the season is chilled up, the warmth on bed gives good sleep and relaxation to the body. The very next morning is again a challenging day with array of duties to perform. The season also employs new odd jobs helping out the young generations to take up and save some for their pocket money. So this winter season need to be welcomed heartily and anticipate all goodness to unfold!